Product Marketing Manager

Finance & Business Support

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As a Product Marketeer at Keylane, you are responsible for promoting and positioning our highly configurable and customer-centric SaaS platform Axon. You will work closely with the product management and sales teams to develop effective marketing strategies that drive awareness, generate leads, and ultimately contribute to revenue growth. You will have the opportunity to shape the messaging and positioning of our product, ensuring that it resonates with our target market and convey the unique value Keylane offers.

Office locationUtrecht
Primary languageEnglish
This position isFull-time

Key about your responsibilities

You will work closely with product management, field marketing and sales teams as well as strategic partners to develop effective marketing strategies that drive awareness, generate leads, and ultimately contribute to revenue growth. Your responsibilities include:

  • Translating technical details into compelling content across various marketing channels, including whitepapers, case studies, blog posts, and ad campaigns;
  • Experimenting with product features, releases, and ad copy;
  • Monitoring and report on the success of marketing initiatives, using relevant KPIs and feedback from existing and prospective customers.

Key about you

  • Proven experience in product marketing, preferably in the software or technology industry;
  • Strong understanding of marketing principles and strategies;
  • Excellent written and verbal communication skills;
  • Ability to translate technical features into compelling value propositions;
  • Highly analytical with strong research and data analysis skills;
  • Familiarity with the insurance industry is a plus. 

* A Certificate of Conduct (VOG) and reference check are part of the application process.

Key about your team

You will report directly to the VP Strategy & Innovation and will closely collaborate with the Sales team, marketing specialists and Product Management. Together, our aim is to bring about significant changes in the insurance market across The Netherlands, Belgium, the Nordics, and DACH regions by introducing our solution, Axon.

Keylane offers

  • A monthly gross salary between € 4,500 and € 6,500 based on 40 hours per week;
  • 8% holiday allowance of your total gross salary;
  • A profit share;
  • Travel reimbursement: a NS Business card or mileage allowance (€ 0.23 per km);
  • 24 holiday days (with the option to buy extra) and 7 inclusion days, which can be exchanged with fixed Dutch national holidays, allowing you to take them when you like;
  • A pension scheme, with the option to save extra;
  • A comprehensive vitality offer to help you stay healthy. Read more here;
  • A one-year contract that, subject to satisfactory performance, will be converted into a permanent contract;
  • Flexibility in working environment. As part of a hybrid working team, you will work partly from home and partly from the office. If you work in the office, a free lunch is waiting for you every day. If you work from home, you will receive a working from home allowance (€ 4 net per day) and internet allowance (€ 35 net per month);
  • The opportunity to develop yourself at our Academy through courses and training, both professionally and personally;
  • An active and fun community of ‘Keylaners’. Get to know your colleagues in an informal way during one of our organized events. We also have after work drinks at our in-house pub every Thursday.

About Keylane Property & Casualty

As the leading European supplier of robust, highly configurable and customer-centric SaaS platforms to the insurance industry, Keylane offers solutions that optimise today’s business processes, unburdens our clients and empowers them to be future-fit and agile.

With Axon, we aim to foster trust and empower lasting partnerships by providing an all-in-one SaaS platform that ensures a 24/7 uptime for our customers. We provide and implement continuous upgrades at no additional costs, guaranteeing that our customers are able to comply with the latest rules and regulations. Coupled with our commitment to backwards compatibility, we are a partner our clients can rely on with a platform that always delivers.


We will not consider unsolicited services or offers from recruitment agencies or intermediaries.

Practical information

Invited to an interview with us? Our hiring process is quite standard, so don’t panic and just be yourself. At Keylane, we strongly believe in rewarding talent. Check out the perks and benefits of a career at Keylane, as well as the extensive learning opportunities we offer to help you grow your knowledge and take your Keylane career to the next level. 

Have a question about this job?

Nathan van de Burgwal

Talent Acquisition Specialist